About Us

In an aesthetic obsessed fitness industry, it’s challenging to achieve goals naturally. Many athletes often resort to quick fixes like steroids and photo editing to portray the perfect physique. However, behind the scenes, these athletes often face mental and physical health issues. Kova Athletic is the first to stand out as a beacon of authenticity in the fitness industry. Founded by a Norwegian-American athlete who was disheartened by the lack of representation for natural athletes, Kova is pioneering a movement towards celebrating and supporting natural athleticism. Kova offers exclusive high-quality sportswear designed specifically for natural athletes, empowering them to reach peak performance while proudly showcasing their dedication to authenticity.